the first step is to know why you need ssl
SSL certificates are a sure-shot way of gaining your customers’ trust. Today’s customers will only give you their data if you promise to protect it. SSL encryption helps you make that promise.
Visitors and potential leads, who find you via Google, will trust you by default. This will have positive impacts on your lead generation and conversion rates. Once you get an SSL certificate for your website, your chances of ranking higher on Google, will also significantly increase.
SSL certificates give you and your customers the peace of mind that’s very hard to find these days.
Every other day, you hear a new cyberattack or breach compromising millions of customers. Without an SSL certificate, you are at a much higher risk of attack.
Your website traffic can get intercepted or tampered with, at any time. And it won’t even take much effort. However, if you use SSL certificates for websites, malicious actors won’t be able to make sense of your data, even if they somehow manage to catch it.
In most places, SSL certificates are legally required for websites that deal with sensitive data. They are still not mandatory for all websites, but that may change very soon. Soon it’s expected that browsers will only trust websites with SSL certificates.
What is an SSL Certificate?
SSL stands for Secure Sockets Layer. It creates an encrypted and secure connection between your server and web visitors. With an SSL Certificate all private data such as passwords & payment details are protected.
Why should I use SSL?
- Get a higher Google ranking
- Gain your customers’ trust
- Protect private customer information
- Increase your Conversion Rate
- In future browsers will only trust SSL sites
Level of validation:
In terms of validation, there are three main categories of certificates: domain validation (DV), organization validation (OV), and extended validation (EV).
DV SSL certificates depict that a domain is registered, and the site is managed by an administrator. DV SSL certificate prices are usually low, they are easy to obtain, but are not as secure and trusted as the others.
OV SSL certificates do what DV certificates do, while also proving that you own an organization in some country, state, or city. Usually, an OV SSL certificate costs a bit more.
EV SSL certificates require the highest levels of validation. Companies need to prove that they are legally registered in a particular country, state, or city. The validation can take days, sometimes weeks, depending on what the authority requires.